Cindy Gallop is an advertising and branding professional with over 35 years of experience working with global brands, like Coca-Cola, Ray-Ban, and Polaroid, to name a few. You may know her for her advertising career, her famous tagline “I like to blow shit up. I am the Michael Bay of…

Emmeline Hess, Communications Manager at CrowdFarming, tells the story about the journey CrowdFarming has taken to become a recognizable brand, their choice of the domain name, and why it is essential to be original and authentic. Why CrowdFarming? …

Daniela Maestres, the director of Run & Hop, a branding agency that builds powerful, bold, genuine brand identities, talks about her agency, the history behind its name and the latest trends in branding. What is the story behind Run & Hop? Run & Hop began in a very natural, unplanned…

Kaushal Shah, Founder & CEO of envoPAP, talks about his company, the process of selecting their brand name and raising the standard of sustainable packaging solutions. Why envoPAP? What do you do and how does your brand name fit into it? The world is sinking in plastic and its green…

We had the pleasure to talk with Ryan Maltbie, Founder & CEO at BBQGrills.com, about his brand, the role of a domain name in branding today and why is family support important to business success. What is the story behind BBQ Grills? BBQGrills is an online retailer (e-commerce) of high-quality…

David Neimer from Visualneed talks about the origin of the brand name, why they picked Visualneed.com as a domain name, and their future plans. What is the story behind Visualneed? The story of Visualneed is the story behind my passion for art and design. I started painting at a very…

Miguel Ribeiro, Founder & CEO of sheerME, talks about his brand, what are the characteristics of an effective brand name, and why entrepreneurs should value their brand. Why sheerME? SheerME means to us, “absolutely for me”, time for me, to take care of my body and mind. What do you…

Voices has changed its name twice since its inception, moving from Voices.com to the simpler Voices just earlier this year. …

While every football fan in Europe watched to see the final outcome of group F, also dubbed the group of death, a controversial decision by the UEFA sparked a response from major sponsors. Last Tuesday, UEFA decided to reject the proposal of the Munich City Council to light the Allianz…