Names with stories: The story behind CrowdFarming.com

Emmeline Hess, Communications Manager at CrowdFarming, tells the story about the journey CrowdFarming has taken to become a recognizable brand, their choice of the domain name, and why it is essential to be original and authentic.

Why CrowdFarming? What do you do, and how does your brand name fit into it?

CrowdFarming is a farmer-to-consumer supply chain that aims to be transparent and participative. It enables farmers to autonomously sell their products online to consumers all over Europe on the one hand, and consumers to receive fresh and sustainable products (like European mangos and avocados) directly to their home on the other hand. The element of direct consumer involvement in the origin of their food is why the name is such a great fit. It implies a connection to the more general term of “crowdfunding,” which describes the contribution of many people to a project that they are passionate about. In our case, people contribute to sustainable farming practices and to creating fairer conditions for our farmers.

What was the process of selecting a brand name like? When did you know this was the one?

CrowdFarming started as a concept before it became a brand itself (Naranjas del Carmen). We were “doing CrowdFarming” before it even had a name. In the beginning, we used to call it “Adopt a tree with us,” but then we realized the whole experience involved many more other things: concerning the client with visits and information, pursuing farming in a specific way, pursuing logistics in a particular way, helping the farmer get a fair price, etc… so we needed a name for the whole experience. The individual participates in the “funding” in CrowdFarming; the client engages in farming.

What was the reason to get the domain name CrowdFarming.com for your brand?

To have a domain name that corresponds to the brand name.

How has owning CrowdFarming.com affected your business? Do you own any other domain names?

Crowdfarming.com has enabled us to reach a wide range of consumers all over Europe and provide a platform for all farmers who share our values and want to be a part of CrowdFarming.

Continue reading the whole story at SmartBranding.com