Names with stories: The story behind Visualneed.com

David Neimer from Visualneed talks about the origin of the brand name, why they picked Visualneed.com as a domain name, and their future plans.

What is the story behind Visualneed?

The story of Visualneed is the story behind my passion for art and design. I started painting at a very young age and fell in love with the craft. I had always had a strong drive to create — first for myself, and then for other people and businesses. My mom tells me that during my first years of painting I kept telling her that I’ll be a car designer when I grow up. Years went passed and I think I made it — but not exactly how I expected things to develop… I design different kinds of vehicles: social vehicles, money-making vehicles — that help many businesses around the world achieve success and give great service to many customers.

When did you start thinking about your brand name and how did you settle on Visualneed?

Actually, I’ve been thinking about the right name from my first day of business and finding the right fit really wasn’t easy. Thankfully, a few years ago I finally found the right one. I’d say that the name comes from my experience in the field.

You see, I have been designing for over 9 years now — and my favorite thing to do is to bring my client’s dreams into reality. And what can be a better way to do it than to visually design their thoughts into existence? The truth is that every person has a visual need. We want to express ourselves in a way that’s really easy to understand — but unfortunately mostly fail to do so. This is why I use my skills to fulfill these needs — and this is where the name comes from.

What was the reason to get the domain name Visualneed.com for your brand?

I wanted a domain that would be an extension of the brand I’m building, so I wanted them to be the same. Also, I believe that a “.com” gives my domain more power and credibility, in addition to the positive impact on the search engine results.

How has owning Visualneed.com affected your business? Do you own any other domain names?

Having a powerful and understandable domain is priceless in my opinion. It gives me so much credibility, both in people who understand marketing and those who don’t. It’s part of my brand, it’s the address to my most important visit card — and it is also how I gain new loyal and trusting customers in my business.

Continue reading the whole story at SmartBranding.com